Salesforce vs ServiceNow
CRMSalesforce Inc.vs
NOWServiceNow Inc.- Salesforce: The biggest CRM software company. Pushing hard into AI agents for sales and customer support.
- ServiceNow: Enterprise workflow automation platform. Strong AI agent narrative for IT and HR.
- Over the past five years ServiceNow stock returned -8% versus -27% for Salesforce, in USD. Past performance is not a guide to the future.
- They compete in the same space (Cloud / SaaS), so many investors simply own both through a broad index fund instead of picking a winner.
Shown in USD. Past performance is not a reliable guide to future results.
- Country
- 🇺🇸 United States
- 🇺🇸 United States
- Industry
- Cloud / SaaS, AI
- Cloud / SaaS, AI
- 1Y return (USD)
- -34.6%
- -46.8%
- 3Y return (USD)
- -26.2%
- -15.4%
- 5Y return (USD)
- -27.2%
- -8.1%
- Trades in
- USD
- USD
SalesforceCRMThe biggest CRM software company. Pushing hard into AI agents for sales and customer support.
See full Salesforce details →ServiceNowNOWEnterprise workflow automation platform. Strong AI agent narrative for IT and HR.
See full ServiceNow details →
Available on Interactive Brokers
Buy Salesforce, ServiceNow and thousands of other stocks worldwide on Interactive Brokers.
Frequently asked questions
Which performed better, Salesforce or ServiceNow?
Over the past five years Salesforce stock returned -27% and ServiceNow returned -8% in US dollars, so ServiceNow has been the stronger performer in that window. Past performance says little about the future, which is why the chart on this page lets you check other periods too.
Can I buy both Salesforce and ServiceNow shares?
Yes. Nothing stops you owning both companies, and many investors do exactly that instead of trying to pick the winner. Both are available to investors worldwide through a broker such as Interactive Brokers.
Is it safer to buy an ETF instead?
A broad index fund holds hundreds of companies at once, usually including both of these, so a single bad year at one business barely dents it. Owning individual shares concentrates that risk, which is why many beginners keep single stocks to a small slice of a mostly fund-based portfolio.